Design
The only part anyone sees. It comes last precisely because it rests on everything below.
03 Services
Strategy with sensitivity.
Clear thinking and direction, for brands built to last.
How I work
My work starts long before the design.
Strategy
Your value proposition: why you and not anyone else. This is where the promise gets decided.
Judgement
Knowing what to say yes and no to. It cannot be improvised, and it is what makes a brand hold.
Research
Your field, your competitors and the gap nobody has taken yet.
Listening
Sessions with you. Your story, your context and what you cannot name yet.
Tap each layer
Four ways to work together
Most projects combine more than one.
01
Brand strategy
The starting point when it isn’t clear where you sit or why anyone should choose you. Purpose, positioning, audience and verbal territory.
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02
Visual identity
A complete system — logo, type, colour and applications — not a loose file. It comes out of the strategy, not out of taste.
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03
Brand consulting
When you already have an identity and what’s missing is judgement: diagnosis and a roadmap, without redesigning for the sake of it.
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The most personal of all
Personal branding
Even if you have no project. Sometimes it starts with simply wanting to understand yourself.
- We look at your story, unhurried
- I give you back what I see, with a name
- We put words and an archetype to it
- And if you want, we make it visible
Frequently asked
Something else on your mind?
Write to me and I’ll answer
How much does a branding project cost?
Projects start at €200–300. Beyond that it depends on scope: an identity from scratch is not the same as a strategic review of a brand that already works. After a first conversation with no obligation, I send a fixed proposal so you know exactly what’s included and what isn’t.
How long does it take?
A full identity project usually runs six to ten weeks, depending on how quickly we can hold the sessions and how many applications you need.
Do you work with projects starting from scratch?
Yes, and they’re often the most rewarding, because there are no rushed decisions to undo. What matters is a clear idea of what you want to offer and to whom.
Do you design logos on their own?
I don’t work on a logo in isolation. A symbol with no strategy behind it solves nothing: it’s the visible part of a system that needs judgement to hold up.